Research article

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The Relationship between Cash Dividend Changes and Future Earning Changes Naphasin Santiwat and Sorasart Sukcharoensin Pages 1 - 21   DOI 10.14456/cbsr.2021.9  Download PDF  Article preview Cite Abstract The purpose of this study is to investigate the relationship between changes in cash dividend payout policy and future earnings changes for listed firms on the Stock exchange of Thailand during 2000 to 2018. Employing the Fixed effect unbalanced panel least square and Pooled OLS for estimation, the results were showed a negative relationship between dividend changes and future earning changes. Specifically, the decreases of cash dividends will be followed by the increases of future earning changes in the subsequent 1, 2, and 3 years, but increases of cash dividends are negatively related to future earnings changes only 1 following year with statistic significantly. The finding conforms to the theory of Dividend signaling and the maturity hypothesis.
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Addressing Common Method Bias and Causal Inferences in Business and Management Research: Cross–Sectional versus Longitudinal Surveys Karun Pratoom Pages 22 - 39   DOI 10.14456/cbsr.2021.10  Download PDF  Article preview Cite Abstract Given the prevalence of cross-sectional surveys in business and management research, journal editors and scholars have expressed concern regarding the validity of this approach. These validity concerns are often related to two main issues: common method variance (CMV) bias and causal inferences (CI). Longitudinal survey is typically recommended to address these two validity threats, but this is seldom tested empirically. Therefore, this study aims to assess the relative benefits of cross-sectional versus longitudinal data collection in terms of resolving CMV bias and enhancing CI ability. Data are collected longitudinally from 62 work groups, and the findings suggest that although longitudinal survey may provide some advantages to reducing these two validity threats, a cross-sectional survey may be appropriate in certain circumstances, such as when employing a different array of measurement formats and scales. This study’s conclusion offers a set of guidelines for researchers in deciding whether to invest in a longitudinal data collection.
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Gastronomic Travel Experience Affecting on Sharing-experience: A Mediated-moderation Study Nimit Soonsan and Umaporn Sonkai Pages 40 - 63   DOI 10.14456/cbsr.2021.11  Download PDF  Article preview Cite Abstract In the tourism context, the tourist experience should be recognized as the key to successful for tourism supply. This study aims to investigate the effect of gastronomic travel experience on sharing experience, as well as place attachment as a mediator and length of stay as a moderator. The study used mixed method design. The quantitative method was collected with questionnaire from 717 international tourists who visited Phuket City of Gastronomy. The qualitative method was collected with interview from 15 key stakeholders in Phuket. The results showed that length of stay moderated the effect between gastronomic travel experience and place attachment, while place attachment mediated the effect of gastronomic travel experience on sharing experience. Moreover, the relationship of gastronomic travel experience on sharing experience, as well as place attachment as a mediator and length of stay as a moderator. In addition, the qualitative result was supported with the quantitative result in the same direction. This study could be applied for future policy development.
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Analysis of Service Quality of Taxi Passengers through Kano Model: Developing from Customer’s Perspective Tanutpats Dhiratanuttdilok and Prasopchai Pasunon Pages 64 - 82   DOI 10.14456/cbsr.2021.12  Download PDF  Article preview Cite Abstract Over the years, Thai taxi passengers have been confronted with the problems of taxi service quality. Furthermore, current taxi passenger behavior has changed, so researchers are interested in studying and improving the quality of taxi service from the perspective of passengers. This survey research aims to study attributes of service quality which come from taxi passenger’ s perspective in Bangkok and the vicinity area. The sample group of this research is 495 taxi passengers selected by convenience sampling technique. This research instrument was an online questionnaire of Kano model concept. The data was analyzed by percentage, Kano model and analytical Kano model. The findings reveal that the crucial attributes of taxi service quality to be aware of, namely 1) attractive attributes are the warning system when the taxi is off-route and taxi safety during the COVID-19 situation. 2) the 15 one-dimensional attributes with the top three customer satisfaction indices regarding drivers obey traffic rules, validation of the driver's identification card, and taxi condition. As for the 10 indifferent attributes, there are no effects on the taxi passenger behavior. However, the result of this research could be used for stakeholders as a guideline to develop better taxi service quality for creating sustainable growth of the taxi business.