Research article

  1. **
    The Impact of COVID-19 on Perceived Risk and Insurance Purchase Demands of People in Trang Province
    Nattanicha Kongjam, Jutamat Rattanapibool, Ruttawit Apacuppakul, Thawanhathai Koedkaeo, Rusnee Saebing, Sippavitch Wongsuwatt and Wipada Thaothampitak
    Pages 1 - 20  

  2. **
    Drivers of E-Commerce Continuance Intention: A Comparison across Baby Boomers, Generations X, Y, and Z in Thailand
    Amonrat Thoumrungroje
    Pages 21 - 46  

  3. **
    The Impacts of COVID-19 Pandemic and Strategic Responses: Insights from Business Owners in Thailand
    Wanwisa Charoennan and Henzel Embalzado
    Pages 47 - 71  

  4. **
    Subjective Morality, Moral Dissonance and Temporal Coping in Counterfeit Luxury Consumption
    Sudatip Piyavee
    Pages 72 - 95