Research article

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Country Personality Scale Kullanun Sripongpun and Kawpong Polyorat Pages 1 - 29   DOI 10.14456/cbsr.2018.1  Download PDF  Article preview Cite Abstract Country personality was drawn from the brand personality construct. As it is the process of bringing the human traits to describe a country image. The purpose of this research aimed to develop the country personality scale. The researcher collected the data by using questionnaires on 863 undergraduate students from Kasetsart University Chalermphrakiat Sakon Nakhon Province Campus. Exploratory factor analysis and confirmatory factor analysis were used to analyse the data in order to develop the country personality scale. The results of the study indicated three dimensions of the country personality scale, which comprised of 24 traits. The three dimensions were labeled as follows: 1) dependability (9 traits including flexible, honest, neat, orderly, peaceful, pedantic, respectable, secure and tolerant) 2) charming (7 traits including cheerful, chic, clever, contemporary, cool, creative and developed/advanced), and 3) unattractiveness (8 traits including impolite, insincere, unattractive, underdeveloped, uneducated, unfriendly, unhurried and unstable). The country personality scale has a high level of the convergent validity, the discriminant validity and the reliability so that it can be used to measure the country personality. As if the result indicates a positive personality, the country should continually conserve it. On the other hand, if the result indicates a negative personality, the country should adjust and develop it, in order to position the country in the right and suitable aspect. However, there are some limitations in this research that can be improved for future research. Such as, in the process of choosing the adjectives, the researcher should find a suitable rule to use as a context of a research, or in the process of interview, the researcher may allow the samples to choose a country that they are familiar with. As a result, these could lead to the suitable adjectives that imply the personality clearly and precisely.
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Team Cultural Values and Team Performance: The Moderating Influence of Team Interdependence Karun Pratoom Pages 30 - 53   DOI 10.14456/cbsr.2018.2  Download PDF  Article preview Cite Abstract The present study attempts to investigate how the interdependence of work teams moderates the way in which team’s cultural values (Hofstede’s collectivism and high power distance dimensions) are related to the performance of teams. Based on the input-process-output (IPO) and contingency theories, our theoretical model is tested using data collected from employees in accounting offices in the Northeast of Thailand. PLS-SEM analyses of data from 85 teams and 500 members indicated that the collectivism cultural value had a positive effect on team performance in highly interdependent teams; however, high power distance cultural value had a negative effect on team performance in teams with low interdependence. The implications of our findings for team managers and researchers are discussed in the conclusion.
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Industrial Clustering and Establishments’ Innovation: A Case of Freshwater and Marine Food Processing Industry in Bangkok Metropolitan Region (BMR) Phakpoom Tippakoon Pages 54 - 87   DOI 10.14456/cbsr.2018.3  Download PDF  Article preview Cite Abstract This article examines the relationship between industrial clusters and product and process innovations in Thailand’s freshwater and marine food processing industry. The regression analysis is used to analyze the data obtained from the mail survey with 101 sample establishments. The results show that establishments’ location in the cluster does not directly enhance their innovative capability. They need to invest in R&D to absorb knowledge that is spilled over within the cluster. Also, they need to establish the linkage with the global value chain to acquire new knowledge. The BMR may be more advantageous than other areas in Thailand as it is a large agglomeration of firms and supporting institutions and is also a national hub for international trade and investment. However, for establishments to benefit from locating in the BMR in terms of innovation, they need to invest in R&D and need to link with the global buyers via the OEM system.
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The Rating Implications of Consecutive Earnings Increases and Decreases Sarayut Rueangsuwan Pages 88 - 126   DOI 10.14456/cbsr.2018.4  Download PDF  Article preview Cite Abstract Literature on meeting or beating earnings thresholds is well developed in equity markets but is limited in debt markets. I extend this strand of research by investigating the economic implications of strings of earnings increases and decreases for credit ratings. First, I examine whether a rating upgrade (downgrade) proxied by a change in credit ratings is associated with a string of increasing (decreasing) earnings. Second, I investigate whether predicted future earnings uncertainty and firm fundamentals provide incremental explanatory power for credit rating changes. I document that a string of increasing (decreasing) earnings is associated with higher probability of a credit rating upgrade (downgrade). This holds even after controlling for predicted future earnings variability and fundamentals. I also show that both predicted future earnings variability and fundamentals have incremental explanatory power. In addition, the robustness tests show that credit rating surprises measured by differences between actual and expected credit ratings are influenced by strings of earnings. The collective results provide an insight into how earnings strings play the roles in debt markets.
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Brand and Corporate Evaluation for Scale up Business Nuttapol Assarut, Jullakiat Sinchaichukiat and Porama Tiptanasup Pages 127 - 160   DOI 10.14456/cbsr.2018.5  Download PDF  Article preview Cite Abstract Brand and corporate evaluation is playing an important role in creating a continuous and sustainable growth in business. It helps manager aware of the current firm capability that leads to business development and scaling up in a sustainable basis. It is especially important for the start-ups and small and medium enterprises (SMEs) who are forced to strengthen themselves to create a sustainable growth in the market. This article intends to review and organize knowledge from past literature relating to brand creation and evaluation, organization growth and development, entrepreneurship, and the key success factors of organizations such as corporate culture. Based on the past literature, this paper proposed a model to evaluate brand and corporate, as well as the process and key factors that lead to business growth which can be adapted to both small and large firms. This will help Thai businesses to advance their competitiveness and sustainably grow in the market.