Research article

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A Study of Viewpoints and Expectations of Generational Characteristics between Generation X and Generation Y Decha Dechawatanapaisal, Kritsaya Numpaya, Jirapa Nuanluk and Chanaphat Pluembum Pages 1 - 17    Download PDF  Article preview Cite Abstract This research aims to study and compare self viewpoints of generational characteristics and expectations to other generations between Gen X supervisors and Gen Y subordinates. Based on the data obtained through a questionnaire survey of 287 informants, the results indicate that concerning generational characteristics, Gen X supervisors and Gen Y subordinates view the key generational characteristics differently. The implications of this study can also be used as a guide for management and practitioners to effectively understand and manage generational differences in today’s changing work environment.
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Marketing Thought: Management Model for ‘Students-as-Customers’ Metaphor in Thailand Tippakorn Rungkasiri, Thanawan Sangsuwan and Prachyanun Nilsook Pages 18 - 35    Download PDF  Article preview Cite Abstract At present, the concept of “students-as-customers” has emerged and it has been applied to the formulation of management strategies at the level of organization and public policy pertaining to quality management of educational institutions. This concept has drawn opposition that pointed out many of its shortcomings which might have negative repercussions on the youth and educational quality. In this academic article, the author analyzes causes and gaps, which might bring about two polarized views, and proposes a management model for the Thai educational context based on the “students-as-customers” concept. To develop this model, modern marketing principles, Maslow’s Hierarchy of Needs and student-centered education guided by Thai Buddhist values are integrated. The purpose is to provide explanation, fill in the gaps between these two opposing sides, and derive at a suitable practical approach. Ultimately, the “students-as-customers” policy will be commonly understood and accepted in the right context for the interests of students as well as our society and nation in accordance with the noble intent of education.
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The Draft of New Auditor's Report: A Challenge of Auditors and Users Sompong Pornupatham and Thanyaluk Vichitsarawong Pages 36 - 54    Download PDF  Article preview Cite Abstract Auditor’s report is the final product of auditing process in which auditors express their opinions on the audited financial statements. Due to the current financial and economic crisis in several countries, the auditor’s report is expected to give a warning sign in advance to users. Therefore, IAASB has proposed the draft of new auditor’s report and invited comments from several countries. Major changes in the auditor’s report require auditors to exercise more judgment and provide more information. Users should understand the principles and reasons underlying this new auditing standard to prevent any misunderstanding, from reading the key audit matters, that the auditors provide less assurance on the audited financial statements. Thus, it will be a challenge for independent auditors in preparing the report and for users in utilizing the report to achieve benefit over cost.
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Determinants of the Probability of Good Corporate Governance: Evidence from Thailand Pituwan Paramapojn Pages 55 - 72    Download PDF  Article preview Cite Abstract In Thailand, corporate governance has become increasingly important after the financial crisis in 1997 as it is essential to economic growth and functioning of capital market. This paper studies the effect of firm characteristics on the probability that firms will have stringent corporate governance by examining Thai listed firms and their corporate governance scorings in Corporate Governance Report of Thai Listed Companies (CGR). This paper evidences that firm’s total equity risk, firm size, and return on assets are significant to the probability to have good corporate governance. In other words, firms with lower equity risk, higher total assets, and higher return on assets are more likely to have better corporate governance practices. However, firm age and firm value are insignificant. Additionally, the industry that a firm is in also determines firm’s corporate governance practice. That is, firms in the industries of agro and food, consumer products, industrials, resources, and services are more likely to have weak corporate governance.
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Minimum-Cost Allocation for Logistics Outsourcing under Uncertainties songyot Kitthamkesorn and Sathaporn Opasanon Pages 73 - 97    Download PDF  Article preview Cite Abstract Real-world transportation management is in fact subject to numerous uncertainties. Efficient transportation management entails Decision Support System (DSS). This research addresses the problem of allocating delivery routes to trucking carriers, where both demand and cost are uncertain. The Chance Constrained Stochastic Mathematical Programming is developed to minimize the total cost in logistics outsourcing allocation under uncertainties while retaining the level of service. The proposed approach is tested on a real-case study of a Thai logistics service provider to examine the practicality and efficiency of resulting solutions. The results indicate that the proposed chance constrained stochastic mathematical programming formulation often satisfies the uncertain demand and provides a lower total transportation cost than the ordinary deterministic programming formulation.