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Creative Business and Sustainability Journal
Volume 30, No. 1 - 2, Issue 115-116
Pages 1 - 201 (January - June)
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Research article
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Influence of Cassava Using in Gasohol Production Process on Excess Supply Reduction and Price Level Increasing of Cassava in Thailand
วนิดา นรเศรษฐ์โศภณ
Pages 1 - 22
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The purpose of this research is to investigate the influence of cassava using in gasohol production process on excess supply reduction and price level increasing of cassava in Thailand. Pure ethanol of 99.5 percent concentration is used to replace MTBE (Methyl Tertiary Butyl Ether), which is normally used to increase octane number of gasoline, to blend with gasoline at the rate of 10 percent to produce Octane 95 gasohol. There are several types of raw materials used in ethanol production such as sugarcane, molasses, cassava, sweet potato, rice, corn, wheat, sweet sorghum, etc. The popular raw materials used in ethanol production in Thailand are molasses and cassava. Cassava has been grown in Thailand for over 200 years and more than 70 years ago that it has been grown for commercial production. Cassava is a kind of agricultural produce which is cultivated very easy and it can be enduring on vary climatic environment. It can also be grown in low fertile soil and can be planted in different environment around the country, especially most of cassava was planted in northeast of Thailand. In many countries including Thailand, cassava is used as raw material to produce ethanol (1 ton of cassava can produce 180 liters of ethanol) used in gasohol production. In this research, the researcher found that the problem of excess supply and low price of cassava can be solved if gasohol E20 or higher was used to replace the Octane 91 gasoline and Octane 95 gasoline.
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The Effect of Internal Career Orientations on Organizational Commitment
Pachsiry Chompukum
Pages 23 - 40
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Employees are different in terms of their views of career success, which is described as internal career orientations. The study explores the effect of internal career orientations on organizational commitment. Data was collected from part-time MBA students in Thailand. Results reveal that internal career orientations do not only represent an individual?s work basic values but also influence organizational commitment. Individuals with different internal career orientations hold different levels of organizational commitment. Specifically, individuals with Getting Secure orientations show the highest levels of organizational commitment, individuals with Getting High or Getting Free orientations show the moderate levels of organizational commitment, and individuals with Getting Ahead and Getting Balanced show the lowest levels of organizational commitment. Implications for management and future research are discussed.
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ปัจจัยของหุ้นส่วนเศรษฐกิจที่มีความสัมพันธ์กับการพัฒนาเศรษฐกิจ บริเวณกลุ่มจังหวัดชุมพร ระนองและสุราษฎร์ธานี
อาธิ ครูศากยวงศ์
Pages 41 - 53
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The research on factors of economic partners having relation with economic development in the area group of Chumphon Province, Ranong Province and Surat Thani Province, had the purpose to study the general features of economic partners, to study the cooperation level of economic partners in the economic development in the area group of Chumphon Province, Ranong Province and Surat Thani Province; to study about the factors of economic partners related with the economic development in the area group of Chumphon Province, Ranong Province and Surat Thani Province; this research is the quantitative research mixed with qualitative research, obtained from making of questionnaires and making of interview forms from economic partners, consisting of three groups, i.e., public sector group, business sector group and people sector group. The data was collected from 400 samples of questionnaires and collected from 60 samples of interview forms by using the method of meeting by chance and specific meeting; the statistics used were percentage, mean and standard deviation. The relationship test is made by using Chit-square; the research result was as follows : 1. The general features of the economic partners; it was found that most of the sample groups used as representatives in this research were women, aged 21-30 years, graduated in level of Associate Degree, Buddhism religion, single status, size of household containing 3-4 people, operating the occupation in people sector. The secondary level was in business sector and public sector; they were living in the area for not less than 5 years or more; and most of them did not participate as members or clubs in the area that they lived. 2. The level of cooperation in economic development of economic partners in the area group of Chumphon Province, Ranong Province and Surat Thani Province, in 12 aspects, it was found that the economic partners consisting of public sector group, business sector group and people sector group helped or cooperated in helping the economic development of the area in the moderate level. The mean was 2.85 and the standard deviation value was 1.03. The economic partners developed the economy in life quality the most of all. The secondary level was the economic development in basic economic structure, regulations, population and labor. The economic partners developed the economy in the trading, investment, tourism and service in the final level. 3. Factors of general features of economic partners having relations with the economic development in the area group of Chumphon Province, Ranong Province and Surat Thani Province; the test result of the assumption found that the age and education level of the economic partners had relations with economic development. The size of household, occupation features and living period of economic partners had no relations with the economic development in the area group of Chumphon Province, Ranong Province and Surat Thani Province; with statistical significance at the level of 0.05. 4. The finding of this research was that the economic partners did not have significance with the economic development in the trading, investment, tourism and service as it should be, but the development was obtained in the final level, even if Thailand and Southern Region of Thailand at present are very necessary to use the economic driving force in trade, investment, tourism and service in the first levels of development; it showed the serious cooperation of economic partners in the area group of Chumphon Province, Ranong Province and Surat Thani Province.
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CFO ? Chief Financial Officer Survey
Sunti Tirapat and Ananchai Kongchan
Pages 54 - 64
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The purpose of this research was to investigate Chief Financial Officers (CFO) ? opinions towards overall economic situation. The results of the study showed that majority of the respondents expected that Thai economy of last quarter 2007 would expand at decreasing rate. In addition, decreasing economic growth rate, coupled with would definitely impact net profit and dividend. For their opinions toward Stock Exchange condition, the CFOs pointed out that SET Index at the end of 2007 would be between 851-900 and the highest would be 1000. The most likely SET Index would be 823.30. For their opinions towards corruption problems both in public and in private sectors, the respondents believed that there was less corruption problems and more transparency in the current government. In addition, for private sector, there was no significant change in corruption and corporate governance.
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Bayes Estimator and Gibbs Sampling
มานพ วราภักดิ์
Pages 65 - 80
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Estimation of parameters of a probability distribution function is one of the major tasks in statistical inference. The estimation can be divided into two parts, point estimation and interval estimation. There are many point estimation methods and one of these methods is the Bayesian method. The Bayesian method is one of the widely used methods, but in some cases the method is very difficult to find the Bayes estimators or Bayes estimates through the analytical methods such as calculus and linear algebra. So, for the hard problem, we frequently use approximation methods such as numerical method and simulation method to find out the approximate Bayes estimates. This article presents an approximation method called the Monte Carlo simulation using the Gibbs sampling which is a well-known method in the Markov chain Monte Carlo (MCMC) methods.
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THE ROLE OF HUMAN RESOURCE MANAGEMENT IN ORGANIZATIONAL LEARNING: EMPLOYEES? PERSPECTIVES
Decha Dechawatanapaisal
Pages 81 - 95
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This empirical study investigates the impact of HRM practices on organizational learning. Based on the data obtained through a questionnaire survey of 606 employees from 18 organizations in various sectors, it is found that HRM practices namely recruitment and selection, training and development, performance appraisal, as well as reward and recognition are a strong facilitating factor that enhances the climate of workplace learning. The results of this study pinpoint that HRM practices can be more effectively utilized to help shape the way people behave and interact in organizational learning as one of the interpretive pathways to innovation.
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Intangible asset
เยาวรักษ์ สุขวิบูลย์
Pages 96 - 115
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Intangible Assets are classified as Identifiable Intangible Assets such as Patents, Copyrights, Trademarks or Unidentifiable Intangible Assets such as Goodwill. An intangible asset with a definite useful life should be amortised over that life. The amortisation method should reflect the pattern of benefits. If the pattern cannot be determined reliably, amortise by the straight line method. The amortisation period should be reviewed at least annually. An intangible asset with an indefinite useful life should not be amortised. The asset should also be assessed for impairment. TAS 51 requires an enterprise to recognise an intangible asset at cost. An expenditure (included in the cost of acquisition) on an intangible item that does not meet both the definition of and recognition criteria for an intangible asset should form part of the amount attributed to the goodwill recognised at the acquisition date. All research costs must be charged to expense. Development costs are capitalised only after technical and commercial feasibility of the asset for sale or use have been established. If an enterprise cannot distinguish the research phase of an internal project to create an intangible asset from the development phase, the enterprise treats the expenditure for that project as if it were incurred in the research phase only. Intangible assets are initially measured at cost. After initial recognition an entity must choose either the cost model or the revaluation model for each class of intangible asset.
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DIVERSIFICATION OF MANAGEMENT ACCOUNTING PRACTICES IN THE THAI LISTED COMPANIES
Wachira Boonyanet and Duangmanee Komaratat
Pages 116 - 134
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In recent years, firms have been experiencing significant changes to support management needs. Certainly, managerial accounting should be developed parallel to those needs. The authors have long observed the management accounting practices in Thailand. Therefore, this purpose of this study is to provide information related to management practices. The similar studies were carried out in Thailand, however, this study attempted to focus on the diversification of management accounting practices in the Thai listed companies. A questionnaire survey type of data collection was adopted to investigate managerial accounting practices. Subjects included the 420 Thai listed companies asking accounting manager about the levels of the current practices. Both descriptive and inferential statistics were employed to analyze the data. Even if the respondent rate was quite low, the study pointed out interesting information. The outcomes of the current survey are similar to those of in previous research. The study showed that management practices are still in the traditional managerial accounting. Full costing is still popular, while variable costing seems not to be extended used. However, even if the respondents are still using traditional accounting systems, some of the companies are attempting to apply management accounting concepts into practices at various formats. In addition, the analysis shows that different industries are less likely to adopt the same managerial accounting practices. The successfulness of implementing managerial accounting practices depends on management policy, IT supporting and employee cooperation. The results of this study demonstrate that it is a long way to develop management accounting techniques as a management accounting which focuses on value based management.
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Corporate Governance in Asia
Pornanong Budsaratragoon
Pages 135 - 146
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Today, no one would deny that 'Corporate Governance' is an essential element for successful business performance. However prior to the Asian economic crisis, corporate governance was an entirely alien concept here. Currently, improving corporate governance, particularly from a global perspective, is one of the highest priorities in Asia. The article is aimed at shedding new light on what is really meant by corporate governance in Asia. To clarify, some of the western business standards may not necessarily be of great value to an Asian environment. There are many factors that challenge to promote corporate governance in Asia, for example the prevalence of large listed family controlled firms.What we really need may simply be a true awareness of the importance of good corporate governance in a practical sense that relates directly to our own cultures instead of, or in addition to, a neat western definition.
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การศึกษาตลาดอัญมณีและเครื่องประดับในประเทศจีน เพื่อกระตุ้นความต้องการบริโภคพลอยสีของไทย
สมชนก ภาสกรจรัส (คุ้มพันธุ์), วันดี ม่านศรีสุข และ พรกมล มานะกิจ
Pages 147 - 177
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This article is based on the study of gem and jewelry market in China in order to stimulate demand of precious gemstones, ruby and sapphire in particular, from Thailand. Objectives of this study are threefold. First, it is to study trade behavior and consumption behavior of precious gemstones (ruby and sapphire) in China. Second, it is to study and analyze opportunities and threats for Thai colored stone entrepreneurs in actively penetrating gem and jewelry market in China. Third, it is to recommend marketing strategies for Thai colored stone business in the Chinese market. It was found that demand of colored stones has decreased over time since 1993 when De Beers, the biggest diamond trader in the world, started entering China. De Beers has continuously spent a great sum on promoting diamond in the Chinese market, resulting in a decline in market share of colored stone jewelry in China to only 10%. However, from field survey, it was found that there is a big hidden demand of colored stone jewelry in the Chinese market. This study thus provides practical marketing strategies for Thai colored stone jewelry business in penetrating the Chinese market and strategies in stimulating demand for colored gemstones among Chinese consumers.
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ปัจจัยในการตัดสินใจเดินทางเข้ามาท่องเที่ยว ทัศนคติ และความพึงพอใจของนักท่องเที่ยวชาวต่างชาติต่อการท่องเที่ยวในกรุงเทพมหานคร อันเป็นผลมาจากจากเหตุการณ์ความไม่สงบทางการเมือง : กรณีศึกษา พ.ศ. 2549-2550
ศุภกร ภัทรธนกุล
Pages 178 - 201
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This research studies the traveling factors, attitude, and satisfaction of foreign tourists in the Bangkok metropolitan as a consequence of the political unrest as a case study of 2006 to 2007. In the aspect of the political unrest, it is found that most of the tourists were aware of the political unrest. However, most of the tourists who were aware of the political unrest maintained that it did not affect their decision to travel to the Bangkok metropolitan. In terms of attitude and satisfaction, it is found that the foreign tourists held that the political unrest in Thailand was not related to the feeling of safety in traveling in the Bangkok metropolitan. Also, it is found that the foreign tourists were satisfied with, had the feeling of safety in, and sensed the worth of traveling to Thailand.
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