Research article

**

Prioritization of Supply Chain Metrics and Core Processes: An Analytic Hierarchy Process - based Model Adisak Theeranuphattana and Chusri Taesiriphet Pages 1 - 32    Download PDF  Article preview Cite Abstract The research is aimed at developing a model that can assist managers in determining the relative importance of the supply chain metrics and core processes. This research integrates the Supply Chain Operations Reference (SCOR) model level 1 with the Analytic Hierarchy Process (AHP) to prioritize supply chain metrics and core processes. One case study is presented to demonstrate the applicability of the proposed model. Relevant data were collected and processes by the AHP. The geometric means is used to aggregate individual judgments to obtain a group judgment. Sensitivity analysis is performed to test the robustness of the key processes. The case study demonstrates that the proposed model can be applied to prioritize supply chain measures and core processes of the supply chain of the case study. This research found that the results of geometric mean of individual judgments may not be consistent with the synthesis results of individual judgments at large. Therefore, future research and applications of the proposed model may employ behavioral aggregation, as opposed to geometric mean aggregation, such as consensus or vote to resolve differences. The proposed model enables managers to make connection among strategy, metrics and core processes and to concentrate on key processes and metrics that have a significant impact on the overall strategy of a supply chain.
**

Creative Behavior and Work Context Determinants: Understanding the Mediating Effect of Risk Engagement Decha Dechawatanapaisal Pages 33 - 58    Download PDF  Article preview Cite Abstract This empirical study aims to investigate the impact of work context determinants on creative behavior through the mediating effect of risk engagement. Based on the data obtained through a questionnaire survey of 289 MBA students who hold full-time jobs in organizations operating in various business sectors, the results indicate that risk engagement is a significant predictor of employee creative behavior. The risk factor also mediates the relationship between intrinsic motivation at work as well as change readiness and creative behavior. Implications of these results are discussed for organizational practices and future researches.
**

Impacts of Customization of Questionnaire Display and Use of Graphics on Attitude toward, and Amounts of Time to Complete, Online Questionnaires Chatpong Tangmanee and Kitipong Saelim Pages 59 - 79    Download PDF  Article preview Cite Abstract Quality of online questionnaires mostly depends on (1) a sample?s attitude toward the questionnaires or (2) an amount of time to complete it. Previous literature in information technology suggests that researchers may want to apply the concept of customization to their questionnaire design or add graphics to, perhaps, convey understandable questionnaire items. These suggestions aims primarily at enhancing quality of data collected through online questionnaires. However, empirical work to verify the suggestion is rare. This study would thus investigate impacts of customization and use of graphics on samples? attitude toward the questionnaires and their completing time. In this study, samples were able to customize questionnaire?s font sizes and background colors Results of a field experiment as part of an actual survey on Thai?s Internet consumption revealed (1) a statistically significant impact of the customizing technique on the completing time, (2) a statistically significant impact of the use of graphics on the attitude toward the questionnaire; however, the other two impacts were not statistically significant, and (3) the interaction effects of the customization and the use of graphics on samples?attitude toward online questionnaires and their completing time were not significant. In addition to extending insight into information technology applications to research methodology, the findings may help researchers or online survey service providers to enhance their questionnaire features that could lead to data of better quality.
**

Factors Affecting Mobile Operator Switching after Activation of Mobile Number Portability Service: A Case study of Consumers in Bangkok Metropolitan Area Lalita Kitjanukit and Nuttapol Assarut Pages 80 - 96    Download PDF  Article preview Cite Abstract This research is aimed at investigating factors that have influence on mobile operators switching decision and forecasting market share of each mobile operator after mobile number portability service was activated. The results from 292 respondents in Bangkok Metropolitan show that the respondents who do not want to change mobile operators concern more on the switching cost factor than those who want to change. For the respondents who want to change mobile operators, the results show that most respondents want to switch their mobile operators to Operator A. This would lead to an increasing market share of Operator A, but decreasing market shares of Operator B and Operator C.
**

Service quality expectation in the Thai restaurant in Japan Sariya Pananusorn and Nuttapol Assarut Pages 97 - 118    Download PDF  Article preview Cite Abstract The objective of this study was to investigate the expectations and the aspects that affect Japanese?s expectation toward service quality of Thai restaurant in Japan. This study was based on the survey of 170 Japaneses in Kanto region and 170 Japaneses in Kansai region aged over 20 years who have at least one time experience of dining at any Thai restaurant in Japan. The result attained from this study can be concluded that the sampling group had different expectations toward each service quality factor. ?Reliability dimension? was rated as the most expected service quality factor, and followed by Responsiveness, Assurance, Tangibility and Empathy respectively. Moreover, analysis of variances between demographic characteristics, geographic characteristics and direct experience toward Thailand with expectation of service quality for Thai restaurant in Japan, found that there was statistical significant difference at 0.05 level for the aspect of income and the objective of coming to Thailand