Research article

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Tourism Behaviour and Significant Factors towards Consuming Decision in Thai Provinces along Greater Mae Khong Subregion Wongwattana Sriprasert Pages 1 - 20    Download PDF  Article preview Cite Abstract The objectives of this research comprised : 1) to explore phenomenal data of tourism among Thai provinces bordering to Khong river 2) to study the tourism behaviour of those consumers and important opinions towards affected factors in consuming decision making of local people in the area and 3) to compare tourism behaviour of those consumers and important factors towards tourism consuming decision of local people according to insiding difference of some characteristics. The sampling size allocation was gained by using Taro Yamane formular from each of 2 groups of population from 388 Thai tourists and 400 of local people in those provinces.Stratified simple random sampling technique was implemented up to each of 6 target provinces.Interviewing and 2 sets of 5 rating scale questionnaire excreting 5 aspects of tourism behaviour for consumers and 6 aspects important factors for each respectively group as the research instruments,were contructed passing through 5 experts and trying out for reliability and reached 0.96 by using Cronbach?s alpha coefficient.Qualitative data was analyzed for the first objective and quantitative one was done for the others two.Content analysis and statistical one via using computer program were investigated for field qualitative collected data and conducted questionaire.Descriptive statistics,t- test and One-way ANOVA (F-test and Scheffe) were applied for quantitative data analysis. The results revealed that ; 1.The government should take role in promotion with clear identification and standard protocal by providing privilege in investment, law, public relations, along with the preservation of nature, art, tradition, culture, historical sites and antiques including relevant education integrated with local people involvement to make tourism sustain. The government should set up a permanent officers. 2. Majority of tourists were male, tradesman or personal business, monthly income over 15,001 baht and single purpose to travel. Most of them were stimulated to visit this region by PR information on tourism from radio and television.Most of them came with their families by personal cars and stayed over in guest?s houses. They were interested in nature and very impressed as a whole tourism behavior. After considering in each aspect, it was found that their impression was in the high level with the appropriateness of the facilities, the sufficient of services, the benefit and effects from tourism.However according to resources, it was intermediates.According to local people,they mostly revealed opinions of important factors related to the tourist consuming decision at high level in all aspects with respectively sequences from maximum to minimum as products and services, prices, channel of distribution, marketing promotion, administration resources management, and participation of the local people. 3. According to total tourism behaviour of the consumers ,there were no statistical significant difference in each category of age,career and income ,however,they showed contrast results considering inside each category of gender ,marital status,education level and their own religions,especially the same results revealed in every of each aspect of tourist behaviour for the difference of gender at .05 level. According to the local people towards important factors for tourism consuming decision , they showed no statistical significant difference in each category of marital status,education level,the religion of their own,career and income. Such results contrasted when considering to the difference of their gender and age at .05 level.
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ความสัมพันธ์ระหว่างความรับผิดชอบต่อสังคม กลยุทธ์กิจการ และผลประกอบการของวิสาหกิจขนาดกลางและขนาดย่อมในประเทศไทย กัญญารัตน์ ชิระวานิชผล Pages 21 - 35    Download PDF  Article preview Cite Abstract The objective of this research is to study the relationship among corporate social responsibility, corporate social responsibility integration into business strategy, corporate reputation and financial performance. The population is SMEs in electrical and electronics industry. The research tools are questionnaires. Data analysis includes Pearson Correlation and Multiple Regression. The study clearly indicates that there are relationship among corporate social responsibility, business strategy, business reputation and financial performance. From the result, SMEs should run business with corporate social responsibility and integrate corporate social responsibility into business strategy in order to create reputation and get better financial performance. The government should provide knowledge about corporate social responsibility and corporate social responsibility consultant for SMEs.
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THE IMPACT OF LEADERSHIP, ABSORPTIVE CAPACITY AND BUSINESS STRATEGY ON INNOVATION OF THAI SMALL AND MEDIUM ENTERPRISES สุพกาญจน์ วิทยพัธนา Pages 36 - 55    Download PDF  Article preview Cite Abstract This research is Survey research. The purposes of this research are to study the relationships and the impacts of leadership, absorptive capacity and business strategy on innovation in food industry of Thai small and medium enterprises. The samples of this study are the entrepreneurs or managers of Thai small and medium enterprises. There are 138 companies completed and sent back the questionnaire. The research findings indicated that leadership related to business strategy which the company applied. Leaderships which are related to 3 generic business strategies are the top management commitment, the internal organizational learning facilitation and the intellectual stimulation, but the intellectual stimulation is related to business strategy less than the other leaderships. For the absorptive capacity is an important factor to implement business strategy. Network and alliances with external partner are more related to Cost Leadership strategy and Differentiation strategy than External knowledge environment and R&D Activities but Focus strategy is more related to R&D Activities than network and alliances with external partner and External knowledge environment. For Business strategy is related to Product innovation and Production process innovation. Product innovation is related to Cost Leadership strategy, Differentiation strategy and Focus strategy respectively. At last, Production process innovation is related to Differentiation strategy, Cost Leadership strategy and Focus strategy respectively. For this study, it showed that the SMEs?innovation development on leadership,absorptive capacity and business strategy that organization implemented.
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ทัศนคติและพฤติกรรมการใช้ สินค้าที่เป็นมิตรต่อสิ่งแวดล้อมของนิสิตนักศึกษา ปริญญาตรีในเขตกรุงเทพมหานคร ณัชชา บางท่าไม้, ชัยสิทธิ์ นวลจันทร์, กาญจนา ปรักมาส, ทัตยา ขำเจริญ, นาฏยา จริตรัมย์ และ สรพงษ์ สุขสวัสดิ์ Pages 56 - 71    Download PDF  Article preview Cite Abstract This research aims to study attitudes and behaviors toward using green products of 300 bachelor?s degree students in Bangkok. There are three main findings from the survey. Firstly, it is found that most of samples aware of green products before buying decision. The samples believe that green products can protect the environment as well as they have satisfactory quality. For those respondents that do not buy green products because of the shortage of channel distribution, the products are hard to find and the expensive price of the products affect their decisions to buy green products. Secondly, in terms of usage behavior, it is found that most of the respondents use green products in daily life. Their behaviors are found related to the characteristics of the green products and their needs to preserve the environment. Lastly, for the behavior after use of green products, it is found that most of the respondents are proud of using green product and would introduce the products to other people.
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Double-dividend from green tax reforms ขจิต ก้อนทอง Pages 72 - 80    Download PDF  Article preview Cite Abstract It has been widely accepted that an environmental destruction is considered to be one of the most emergent issues which several countries considerably concern and attempt to come up with a solution. Having recently been acknowledged to be an economic device for solving this sort of problem, green tax is the fee levying from any kind of activities concerning environmental aggravation such as CO2 release and disposal of waste. To influence people to change their consuming behaviors and create their environmental awareness, this tax will be included as one category of product and service costs and both producers and consumers will be charged. Green tax also has an impact on the reformation of tax policy in many countries in EU, including using green tax revenue to compensate for income tax and social security payments to increase labor income, welfare, and employment rate.
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AN APPLICATION OF LEAN TECHNIQUE IN TRADING BUSINESS อิสศรินทร์ กุลชิตาพงษ์ และ มาโนช โลหเตปานนท์ Pages 81 - 96    Download PDF  Article preview Cite Abstract The objective of this research is to improve supply chain process in distribution service by identifying activities in each process which consist of: receive requirement from customer, finding goods, design package, sales conclusion, issue purchase requisition, issue purchase order, quality control, receiving goods, receive sales order from customer, issue tax invoice, deliver product to customer, bill issue and payment. After identifying all processing authors created value stream mapping to create overview of supply chain. The authors then applied lean technique to all activities and then created control chart and ran pilot tests. The study is confirmed again using ARENA simulation program. Nevertheless, company has to invest more on resources in the future when purchase order increase to maintain level of customer satisfaction.
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The Effects of Work Environment Changes on Performance of Life Insurance Business in Thailand สุกัญญา ดวงอุปมา, การุณย์ ประทุม และ สุธนา ธัญญขันธ์ Pages 97 - 108    Download PDF  Article preview Cite Abstract Changes administration beneath surround condition in world age be regarded as the important factor for the success in operating of the organization. The executive should realize planning strategy policy the administration manages the organization correspond environment changes from organization outside. Therefore, the researcher conducted a study of the effect of work environment changes on performance of life insurance business in Thailand. By have the objective for study that or not are environment work changes and performance have the relation how by do. The saving collects the data from branch manager business life insurance business sample in Thailand 350 persons amounts get come to at random an example like the mountain not and use the questionnaire is a tool in the saving collect the data. The statistics use for analysis the collected data were multiple correlation analysis and multiple regression analysis. The results and the effect meet that work environment changes technology perspective affect the manner adds to build the overall operation generally most next be competition perspective social trends perspective politics perspective. Summarize work environment change affects performance the result has that from the research can apply in procedure changes lays plans operating strategy specification policy adjust and develop the latency of the technology and the personnel in the organization for enhance the capability in the competition of the organization next.
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The Relationship between Internal Marketing Strategy and Performance of Small and Medium Enterprises of Hotels Business, Thailand. ประวิตร์ สายแก้ว, จินดารัตน์ ปีมณี และ เกสินี หมื่นไธสง Pages 109 - 122    Download PDF  Article preview Cite Abstract The purpose of this study was to verify the relationship between internal marketing strategy and performance of small and medium enterprises of hotels business, Thailand. Internal marketing strategy were independent variables affecting business performance. As a research tool, questionnaires were mailed to the sample groups and the complete 107 of them were returned, The results study showed as following: 1) Internal marketing strategy in terms of sharing information positive relationships with the business performances in terms of customer perspective; 2) Internal marketing strategy in terms of employee empowerment positive relationships with the business performances in terms of internal business process perspective; and 3) Internal marketing strategy in terms of reduced status distinctions positive relationships with the business performances in terms of learning and growth perspective. Moreover, the essence and suggestions of the study were already included within.
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VALUE RELEVANCE OF SIMPLE ECONOMIC VALUE ADDED (EVA) IN MERGERS AND ACQUISITIONS กอบพร กูลสุรกิจ Pages 123 - 148    Download PDF  Article preview Cite Abstract This study investigates the value-relevance of the EVA (Economic Value Added) compared with other accounting measures in mergers and acquisitions. Relative information content test is conducted to investigate whether EVA is more highly correlated with the takeover premium, acquirers? abnormal returns and combined returns, than other traditional accounting measures (Cash Flow from Operation (CFO), Earning before Extraordinary Items (EBEI), Residual Income (RI)). Relative information content test shows that CFO is more highly correlated with the takeover premium and combined returns, while EVA can best describe the variation in acquirers? abnormal returns. However, these differences in explanatory power are not significant. These results do not support the claim that EVA outperforms other accounting measures in mergers and acquisitions.
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ความสำคัญของตัวชี้วัดทางด้านโลจิสติกส์และห่วงโซ่อุปทานของอุตสาหกรรมการผลิต Tartat Mokkhamakkul Pages 149 - 164    Download PDF  Article preview Cite Abstract Logistics and supply chain performance measurement has been important in developing an organization to be successful and improving business process. This research studies performance measures in Logistics and supply chain in Manufacturing industry including iron and steel industry and electrical and electronics industry which represent upstream and downstream industry in supply chain, respectively. This research collects data from the members in the institutes of both industries. Questions consist of the company information, importance of performance measures, and information reliability of performance measures. Performance measures are categorized to 4 groups including financial aspect, productivity aspect, quality aspect, and cycle time aspect. The result of the study finds that both industries rank the importance of performance measures differently. Upstream industry focuses on quality and finance while downstream spots only quality. Moreover, industry has low reliability in current information. Therefore, industry should identify appropriate performance measure and improve the method in gathering the data.